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Fergani Group

Services

Advisory services bridging hospitality operations and commercial strategy.

Our services map to Fergani’s registered UK activities, management consultancy, professional technical work, and restaurant and café operations. Each pillar is designed for corporate clients, operators and partners who need measurable commercial outcomes.

Three service pillars

Pillar A · Management Consultancy

Hospitality & Brand Management Consultancy

Strategic business consultancy for hospitality operators and brand leaders who need commercial and operating clarity across single-site and multi-site businesses.

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Advisory team reviewing performance reports in a boardroom

Pillar B · Growth Marketing

Growth Marketing & Commercial Strategy

Brand development and marketing strategy for food service and hospitality businesses building acquisition, retention and market position.

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Marketing dashboards on screen with a strategy session behind

Pillar C · Operations & Food-Tech

Specialised Operations & Food-Tech Solutions

Specialised technical and operational support for dining concepts, delivery models and food-tech systems, including direct management of proprietary concepts.

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Chef using a combi oven control panel beside food-tech lab work

Full service, clarity first

How engagements typically work

Our services map to Fergani’s registered UK activities, management consultancy, professional technical work, and restaurant and café operations. Each pillar is designed for corporate clients, operators and partners who need measurable commercial outcomes.

How we engage

  • Discovery & diagnosis

    We start with your operating model, commercial targets and constraints, sites, labour, margin, brand position and growth intent.

  • Structured recommendations

    You receive clear priorities: what to change first, what to protect, and how recommendations map to people, process and technology.

  • Implementation support

    Where required, we stay close to rollout (standards, systems, marketing channels or operational redesign) so advice becomes practice.

What each pillar covers

Pillar details

Workstreams, deliverables and outcomes for each advisory pillar.

Pillar A

Hospitality & Brand Management Consultancy

This pillar covers management consultancy activities other than financial management (SIC 70229). We help leadership teams redesign how the business earns, operates and scales, with recommendations grounded in hospitality trading reality, not generic slide decks.

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Workstreams

  • Business model engineering

    Define how the concept earns: offer architecture, unit economics logic, contribution structure and growth pathways that fit the brand.

  • Corporate growth strategy

    Set priorities for expansion, where to grow, what to protect, and what capability must exist before the next site or channel opens.

  • Operational turnaround & yield

    Stabilise underperforming sites through labour, food cost, service standards and commercial controls that improve contribution.

  • Multi-site & franchise advisory

    Build the central management layer: playbooks, standards, reporting and franchise-ready operating frameworks.

What we deliver

  • Business model engineering and corporate growth strategy.
  • Operational turnaround and yield management.
  • Multi-site rollouts and franchise advisory.
  • Operating model design, KPI frameworks and management reporting rhythm.

Typical outcomes

  • Clearer growth and turnaround plans
  • Stronger multi-site readiness
  • Tighter commercial operating discipline
  • Board-ready operating recommendations

Pillar B

Growth Marketing & Commercial Strategy

We treat marketing as a commercial system, positioning, channel mix, brand architecture and campaign design linked to guest acquisition and revenue goals, not vanity metrics or disconnected creative output.

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Workstreams

  • Market positioning

    Clarify who you serve, why you win, and how the brand should sit against local and national competitors.

  • Brand architecture & campaigns

    Structure the brand system and campaign frameworks so messaging stays consistent across sites and channels.

  • Acquisition channel design

    Select and scale digital and local channels that bring the right guests, tied to trading capacity and contribution.

  • Commercial growth messaging

    Build clear narratives for franchisees, partners and B2B conversations that support expansion.

What we deliver

  • Market positioning and consumer data analysis.
  • Digital marketing strategy, brand architecture and campaign design.
  • Customer acquisition channels and digital channel scaling.
  • Offer architecture, local store marketing and launch planning for new sites.

Typical outcomes

  • Sharper brand position
  • Clearer acquisition channels
  • Campaign systems tied to trading goals
  • Stronger franchise and partnership messaging

Pillar C

Specialised Operations & Food-Tech Solutions

This pillar bridges professional/technical advisory (SIC 74909) with live restaurant and café operations (SIC 56102). We improve how kitchens, inventory and POS data work together, and we manage proprietary dining and delivery concepts where Fergani has operating responsibility.

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Workstreams

  • Kitchen flow & menu engineering

    Redesign prep, pass and menu structure so speed, quality and contribution improve together.

  • POS, stock & inventory systems

    Integrate sales and stock data, tighten logistics controls and audit inventory so waste and leakage reduce.

  • Operating standards & training

    Document shift-level processes and training frameworks so standards survive staff turnover.

  • Concept & delivery management

    Direct management of proprietary dining and delivery concepts with commercial and operational accountability.

What we deliver

  • Kitchen flow design and menu engineering optimisation.
  • POS data integration, stock control logistics and inventory auditing.
  • Direct management of proprietary dining and delivery concepts.
  • Process documentation, training frameworks and shift-level operating standards.

Typical outcomes

  • Smoother kitchen and service flow
  • Better stock and cost visibility
  • Stronger concept operating standards
  • Clearer food-tech and process stack